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Sustainable University of Wisconsin-Milwaukee (SUM) started as a group of students interested in promoting and providing organic, sustainable food options on campus.

Rather than taking an adversarial approach, the team opted to work closely with UWM Restaurant Operations to help them provide such food options.

I created a logo for SUM that was similar to that of the university in order to help connect them to the school. I also employed the school colors of black and gold combined with green to address issues of sustainability for a general icon.

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