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CHALK STENCILS  ::  EFFECT  ::  SUSTAINABLE UWM ::  FUSE STORE

Effect is a campaign aimed at educating individuals of the impact our daily food choices have on the health of the planet.

By encouraging people to eat fewer animal products, it provides an active means to decrease the threat of global climate change.

Each participant receives a swipe card, color-coded to their level of commitment, which accrues points based on the number of meat-free meals consumed per week. The associated logo signifies a food item is meat free and eligible for points as part of the campaign. Points are redeemable in the form of rewards and discounts. Every month, a statement is received detailing the effects of the participant’s choices.